The Super-Secret Strategy to Make the Right Connections on LinkedIn!

networking cocktail hour

Have you ever wondered if creating and posting your profile on LinkedIn would be worth the time and effort? 

I have.

Many of my coaching clients rarely have a LinkedIn profile they are happy with if they even have one at all. 

The fact is you should have a profile. Once you have created one, this blog post will help you to make the right connections on LinkedIn.

woman at computer

The Digital Age of Business

Business is always challenging, no matter your field of interest or service. One of the challenges of business is competition. There is an ongoing struggle, and each day you don’t know what you are going to get (cue, Forrest Gump!) That won’t change; however, I believe it is also what makes it so fun. With today’s business stressors (some positive and some negative) and with the recent health crisis, business is more competitive than ever.

Our digital age may make owning and operating a business more manageable for some, yet for others, it makes life more difficult because the tech learning curve can be steep. As with anything in life, there are pros and cons of technology for all of us to navigate. Keeping the challenges in mind and leveraging my optimistic philosophy, I consider tech as an opportunity for creativity, connection, communication, growth.

I think “Carpe Diem!” but I do realize that may not be the case for everyone.

The Purpose of This Post

So, the purpose of this post is to help you, the business professional, ministry leader, entrepreneur, executive, teacher, real estate agent, and others to use a slice of tech, allowing your message to resonate.

I want to share with you a Super-Secret strategy to get your message in the right hands, hearts, and minds. To increase your influence for the sake of commerce and how God made us — to serve.

The super-secret strategy for us to make the right connections is. …. are you ready… <drumroll … da da da da da>!

We Must Seek to Serve

I believe that when you apply the super-secret strategy of “Seek to Serve” to your life through business, you will experience tremendous…no, outstanding results!

What do I mean by “seeking to serve?” It begins by putting ourselves second. It means beating back the selfish desires that are always right there in front of us jumping up and down saying, 

“look at me,” 
“feed me,” 
“entertain me,” 
“provide for me,” … “me,” “me,” “me,” “me!” 

These desires can be flat-out overwhelming!

Seeking to serve, however, is a paradigm shift. We see the needs of others as more important than our own. We experience the impact through serving as a purpose that can never go wrong (as long as it’s legal, ethical, and moral, of course!) 

Now, this post is not about how to change your mind from self-centered to others-centered. That takes time and is a constant work-in-progress for me. Let’s just say; you’re in agreement with me.


I would like to help you apply the “seek to serve” philosophy to your LinkedIn profile. No matter if you are a business owner, employee, student, or any of the audience I mentioned above, LinkedIn can help you to serve. It can work for you multiple ways, but I tend to focus on LinkedIn’s two primary purposes. These two purposes, however, are not for explaining in this post.

I want to help you seek to serve with what you have skills, abilities, talents you have been given. Accompanying those gifts, you have goals, dreams, ambitions, and purpose. You were made as a masterpiece – God’s masterpiece! You were not created to remain on the sidelines, but to be in the game!

Recently, I conducted a webinar entitled “How to Make the Right Connections on LinkedIn.” During the webinar, I revealed the super-secret strategy that I shared earlier. From reading my e-book, viewing my Facebook Live’s, or perusing the blogs I write, you know that I am a practical guy.

The “seek to serve,” career-changing (even life-changing) philosophy is quite simple and highly practical! 

How Can You Seek to Serve?

I would like to help you put this philosophy into action. Take a moment and answer the question: “What do I do best?”

joy at work
  1. Write a bulleted list featuring at least five “What Do I Do Best” responses, but I encourage you to go toten! You can do it!
  2. Brainstorm the answer to this question, “Who needs most what I do best?”  For example, what kind of people, industries, cities, organizations, companies need most what you do best!
  3. Take the answers and come up with a framework (see the example below) where you create an easy-to-read dialogue exchange.
  4. Place that framework into the About section of your LinkedIn profile.

Make the Right Connections on LinkedIn

One of the main components of the LinkedIn search engine algorithm are your keywords.

You want to create and utilize keywords that demonstrate how you are seeking to serve your current or targeted clients, customers, and companies.

Keywords are attractive and thought-provoking words or phrases that describe what you do best. They help make your profile “sticky” allowing you to stand out from a crowd of candidates. Your keywords position you at the top of the list of those who need most what you do best.

Writing these keywords with the “seek to serve” philosophy in mind will help you make the right connections on LinkedIn. The right connections are defined as people and organizations that will benefit most from what you do best.

Sound familiar?

Communicating your “seek-to-serve” attitude throughout all sections of your LinkedIn profile and delivering on that promise will show more value to an organization than other candidates they are considering.

Dread Elevator Pitches No More!

In studying how to deliver elevator pitches and value statements, I found that communicating how you seek to serve takes away any trepidation from making your elevator pitch or speech.

Study the dialogue below to see how simple this can be for you, no matter if it is at an in-person event, online video conference, or on your LinkedIn profile.

Person #1: “So, what do you do, Brian?”

Me: “You know how companies often struggle with employee productivity?”

Person #1: “Yes, sure…actually, my company struggles with that right now!”

Me: “I serve business owners with solutions to help them boost productivity utilizing my speaking, consulting, and coaching products and services.”

Now, here is a way that you can use the same idea within your LI profile. When company leaders and hiring managers are searching using LinkedIn, they can connect with the problem I identified and may be open to the services I provide to solve that problem.

Your Next Step

You can do the same within your expertise and the industry that it serves in your LinkedIn profile. I encourage you to be brief and provide some white space making it easy to scan.

Remember, to make the right connections on LinkedIn, you want to use “seek to serve” keywords as they will create a higher probability of you being ranked on page one of the headhunter’s, recruiters, or hiring manager’s search results.

They are looking for you. Can they find you?

A Webinar Just For You

I would love to help you execute this through your entire LinkedIn profile.

Click the button below to register for an on-demand webinar that will help you make the right connections on LinkedIn!

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